David BOURDIN, MSc
Research Interest:
Cross-Cultural Consumer Behavior
Professional experience:
Research & Teaching Associate, since 04/2016, University of Applied Sciences of Management & Communication
eLearning Content Developer, 07/2016 – 11/2016, Danube University Krems
Head of Online Marketing, 04/2015 – 04/2016, abc markets
Last publications:
Bourdin, D. and Yaprak, A., "The Effects of Brand Globalness Perceptions and Brand Origin Stereotypes on Brand Preference: Consumer Ethnocentrism, Product Involvement,
and Hedonic/Utilitarian Product Characteristics as Moderators", 47th EMAC Annual Conference (May 29 – June 1, 2018, Glasgow, UK).
Bourdin, D. and Vetschera, R. "Factors influencing the Ratio Bias", EURO Journal on Decision Processes, 2018, doi: 10.1007/s40070-018-0082-7.
